Structural Project Marketing and Consumption of INTA family farming products

The Structural Supply, Market and Consumption Project of AFCI products and services is executed by INTA with the collaboration of INAFCI, SENASA, the Ministry of Social Economy (MDS), the National University of Quilmes, the National University of La Silver and AFCI organizations. Its objective is to create and strengthen a work network that includes 70 INTA technicians and 210 producers and entrepreneurs to facilitate the marketing of AFCI products and services. Beneficiaries do not need to be registered in the Family Farming Registry. This network seeks to be a space for exchange between transfer, extension and research, aimed at solving territorial development problems through technological innovation. The project strategy consists of accompanying marketing experiences in the territories, identifying common problems and capturing demands to co-construct knowledge and technological solutions that energize the appropriate marketing spaces for the AFCI. One of the objectives of the project is to systematize the commercial experiences accompanied by INTA to collect information on existing strategies, recover learnings and identify challenges. The aim is to characterize commercial experiences, determine the type of existing ties and their contribution to local development, and act as a baseline for future projects.