Implementation of a model of care and provision of marketing support services Colombia

The project focuses on strengthening the response capacity of agricultural producers to commercial development needs. Recognizing the insufficient effectiveness of previous interventions focused mainly on production, this project seeks to address the changing dynamics of markets and the real capacities of territories to develop competitiveness. In addition, it seeks to strengthen the commercial capacities of small rural producers, promoting access to markets through short circuits and accompanying commercial chain processes. It focuses on the training and provision of relevant commercial and market information, in order to improve the competitiveness and sustainability of the initiatives undertaken. In addition, it establishes specific actions to design marketing schemes adapted to territorial needs and to support the strengthening of orientations to markets and value chains.