Design and implementation of the agricultural marketing plan for 1,886 PNIS families in Sardinata and Tibú, Norte de Santander

The project aims to design and implement the agricultural marketing plan for the products of the families served by the National Comprehensive Programme for the Substitution of Illicit Crops (PNIS), in line with the economic reactivation strategy of the Development Programmes with a Territorial Approach (PDET). To this end, it structures an associative business model, formalises producer organisations, strengthens their technical-productive, socio-business and commercial skills, and manages commercial alliances, with an approach aimed at closing gender gaps.