“Harvest and Sell at a Fixed Price” Sectoral Agricultural Marketing Strategy – Contract Farming

National agricultural marketing strategy of Colombia's Ministry of Agriculture and Rural Development aimed at sustainably linking small and medium-sized rural producers to markets through contract farming schemes. It seeks to reduce marketing uncertainty and risks through advance sales of production to agro-industries, large retailers and marketing platforms, promoting formal agreements between producers and buyers. The strategy articulates marketing, financing, insurance, technical assistance and business capacity-building instruments to improve the efficiency and profitability of production and marketing processes and achieve a more equitable distribution of value along agricultural value chains.