El Campo a un Clic: Digital Marketing Project for Agricultural Producers in Colombia

A project promoted by Colombia’s Ministry of Agriculture and Rural Development to facilitate the marketing of agricultural products through digital channels and platforms. The initiative seeks to directly connect producers and producer organizations with buyers and markets, promoting e-commerce, the digitalization of marketing processes, and stronger producer linkages with value chains. El Campo a un Clic was implemented within the Agriculture by Contract strategy as a mechanism to expand marketing alternatives and support market access, particularly during the restrictions associated with the COVID-19 health emergency.