Sowing equity on Instagram. ICTs, rural women and pandemic (Argentina, 2020).

In this article we evaluate the presence and construction of rural women's collectives (Mujeres Rurales Argentinas, Red de Mujeres Rurales) in social networks. We start from the notion of appropriation of ICT and its relevance for the deployment of activities and for virtual sociability, as a tool that allows incorporating experiences, ways of working and living in the wide and unequal Argentine rural environment. From the analysis of these experiences in Instagram we study -from a gender perspective- the diversities within Argentine rural women, such as the geographical space they inhabit and the forms of association and identification they propose.