Youth transforming agriculture. A toolkit for storytelling, leadership and advocacy: Narratives for social change

This series of four workbooks aims to provide tools for working with young people to empower them and strengthen their abilities to tell their stories, lead, and advocate within agri-food systems. The second workbook seeks to challenge the stigmas that associate rural areas with poverty in order to build counter-narratives that highlight innovation, sustainability, and youth leadership as drivers of social change. Through a process of strategic communication, it guides the design of messages grounded in human rights and intersectionality, tailoring them to diverse audiences.