Agribusiness. Challenges, strategies and business models

This book teaches innovative strategies that will allow the reader to create innovative, competitive and sustainable business models. As progress is made, it will be discovered what current factors determine the types of products that consumers are desiring and, therefore, willing to pay for them; how to clearly identify the business model of your agribusiness, and evaluate whether it is still viable in the face of these factors, and finally, how to innovate your model to radically and competitively transform the rules of the game of your business.