Encouragement of international trade promotion and positioning of Ecuador's export supply. (ES)

This project is of an international nature and therefore its impacts will directly and indirectly benefit small, medium and large companies in Ecuador and is aimed at increasing exports of Ecuador's exportable supply, with emphasis on the non-traditional sector, through two components. The first component "Execute trade promotion instruments that contribute to the increase of Ecuadorian exports", which includes all trade promotion instruments such as international trade fairs and trade missions, and trade meetings, and also includes an amount that will be allocated for travel expenses abroad. The second component "Execute positioning instruments for the products of the Ecuadorian exportable supply", which includes the execution of marketing campaigns, tastings, activations and preparation of promotional material. It also includes subscriptions to international trade information bases, which will serve as a tool for market analysis and an instrument to identify potential buyers who will participate in trade promotion events.