National Fruit Program of El Salvador - Market Opportunities Study for Fresh and Processed Fruits

The National Fruit Program of El Salvador (MAG-FRUTAL ES) conducted a market study to identify commercial opportunities for native and tropical processed fruits in the Salvadoran market. The program has promoted the planting of 9,437 hectares of fruit crops that began commercial production 2 years ago, focusing on mango, cashew, jocote, anona, coconut, orange and zapote. The study analyzed demand in supermarkets, bakeries, pastry shops, ice cream industries, juice and nectar industries, hotels and restaurants for various conservation processes such as dehydration, syrup, freezing, candying, concentrate, typical preserves, jam and juices. Growing trends in imports of processed products were identified and quality parameters, prices and supply channels were established. The objective is to facilitate the commercialization of national fruit products under profitable and sustainable conditions.