The Artificial Intelligence Law of the European Union (AI Act) seeks to establish a comprehensive regulatory framework for the development, implementation and use of artificial intelligence, with the aim of guaranteeing security, transparency and respect for the fundamental rights of users. citizens. It classifies AI systems into four risk levels (unacceptable, high, limited and minimal) and sets strict requirements for high-risk systems, including risk management and transparency. The law creates a European Artificial Intelligence Council to oversee its implementation and proposes significant sanctions for companies that do not comply with regulations, thus ensuring a balance between technological innovation and the protection of EU values. In turn, AI is defined as a rapidly evolving family of technologies that contribute to a wide range of economic, environmental and social benefits across the spectrum of industries and social activities. By improving prediction, optimizing operations and resource allocation, and personalizing the digital solutions available to individuals and organizations, the use of AI can provide key competitive advantages to companies and support socially and environmentally beneficial outcomes, for example in healthcare, agriculture, food security, education and training, among others.