National Plan for the Promotion of the Marketing of the Production of the Peasant, Family and Community Economy

The main objective of the Plan is to promote the insertion of the peasant, family and community economy (ECFC) in local, regional and national value chains. This is sought to be achieved through better use of alternative marketing schemes and the resolution of information asymmetries between producers and buyers. To achieve this objective, several specific objectives and strategies are established. First, improve the environmental conditions for rural marketing, which includes the creation of the National Technical Board for Rural Marketing. This table has the purpose of improving coordination between public sector entities regarding the implementation of policies, plans and strategies linked to rural marketing. Its functions include identifying obstacles in the implementation of strategies, carrying out periodic monitoring and coordinating joint actions with other tables within the framework of the National Plans for Comprehensive Rural Reform​​. Another key strategy is the strengthening of alternative marketing schemes at the territorial level. This will be implemented through the Rural Development Agency and other entities, with the objective of integrating 5,052 ECFC organizations into value chains by 2031. It is planned to develop and strengthen initiatives such as peasant markets, fairs, business roundtables and public purchases, which They bring producers and consumers closer and improve the conditions of access and availability of food. In addition, public-private alliances will be promoted to develop favorable territorial conditions for commercialization, strengthen agricultural value chains and consolidate agroindustrial cluster initiatives. Commercial infrastructures and comprehensive agricultural and rural development projects with a territorial focus will also be co-financed, as well as the obtaining and use of the ACFC Seal to strengthen the commercial processes of producer organizations.