This ecolabel consists of a distinctive or seal that is obtained voluntarily, granted by an independent institution called a certification body. Carrying the Colombian Environmental Seal should be considered by producers or service providers as a commercial strategy and a competitive advantage; and by consumers as an added value compared to other goods or services that do not have this instrument. To ensure the credibility, independence, and economic sustainability of the Seal, the program works supported by a structure that responds to the provisions of the National Quality Subsystem and the ISO 1402 Standards, relating to eco-labels and declarations.